Tuesday, October 27, 2015

Evolution of Jeans & Levi Struss Denim

Evolution of Jeans & Levi Struss Denim

Today "jeans" refers to a particular style of pants, called "blue jeans," which were invented by Jacob Davis in 1871 and patented by Davis and Levi Strauss on May 20, 1873. Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.
(Terminology Jean- Research on jean fabric shows that it emerged in the cities of Genoa, Italy, and Nimes, France. GĂȘnes, the French word for Genoa, may be the origin of the word "jeans". In Nimes, weavers tried to reproduce jean but instead developed a similar twill fabric that became known as denim, from de Nimes, meaning "from Nimes". Genoa’s jean was a fustian textile of “medium quality and of reasonable cost”, very similar to cotton corduroy for which Genoa was famous, and was "used for work clothes in general". Nimes’s “denim” was coarser, considered higher quality and was used "for over garments such as smocks or overalls")
But if you will go to the history , jeans were simply sturdy trousers worn by factory workers, horse riders class, cow boy etc. similar to this Denim fabric  they had sturdy cotton fabric used for everything from working clothes to fashion items. One more thing was also very famous and that is 'Dungaree', it was referred to as cheap, coarse thick cotton cloth, often colored blue but sometimes white, worn by impoverished people in what was then a region of Bombay, India a dockside village called Dongri. Dungri was exported to England and used for manufacturing of cheap, robust working clothes. English began to call "dungri" cloth a little different and it became "dungaree"
The term "JEAN" appears first in 1795, called "bleu de Genes" which later known worldwide as "blue jeans".(that time it was dyed in indigo, exported from India, later replaced by the German synthetic technology)
Initially. men's jeans had the zipper down the front, whereas women's jeans had the zipper down the left side. Jean became popular in the United States when Levi Strauss & Co.'s introduced “blue jean overalls” in 1873, In reality 'waist overalls' were introduced to the world by US soldiers, who sometimes wore them off duty. 

By the 1960s, both men's and women's jeans had the zipper down the front. Historic photographs indicate that jeans generally fit quite loosely, Until 1960, Levi Strauss called its flagship product "waist overalls" rather than "jeans". And this name continued till 1960.

Levi Strauss Co
Leather patch logo showing patent
 Jacob Davis was a tailor who often bought bolts of cloth from the Levi Strauss a young man running his company Levi Strauss Co. (wholesale house of dry goods in San Francisco). In 1872, Davis and Strauss form a partnership to patent and sell clothing, reinforced with rivets. The garment was unique of its type as the way it has been reinforced, may increased durability. The copper rivets were to reinforce the points of stress, such as pocket corners and at the bottom of the button fly. The two men received US patent No. 139,121 for an "Improvement in Fastening Pocket-Openings" on May 20,1873.
The classic label for Levi 501 jeans.
Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck, a bottom-weight fabric. Finding denim a more suitable material for work-pants, they began using it to manufacture their riveted pants. When they introduced the jeans it was not called as Jeans or a Denim. It was simply XX , which means(according to that time industry stander) high quality. That time XX was also the name of pants’ actual denim, which come from New Hampshire’s company.

In 1918 Levis introduced first women’s wear garment, and first jeans for women in 1934.
 In 1936 Levis introduced iconic red label, and advertised it strongly.

Fewer jeans were made during World War II but Jeans started gaining popularity when James Dean publicized in the movie “Rebel Without a Cause”, wearing jeans became a symbol of youth rebellion during the 1950s. Because of the that  kind of movie, Jeans were sometimes banned in theaters, restaurants and schools. 
During the 1960s the wearing of jeans became more acceptable, It was the year when Levis re-transformed and took new avtar.
By the 1970s it had become general fashion in the United States for casual wear. Within 8 years span Levis introduced Jeans they had 527 stores in Europe.

Acceptance of jeans continued through the 1980s and 1990s to the point where jeans are, in the first decade of 21st century, a wardrobe staple, with the average North American owning seven pairs.  In the 2010s, jeans may be seen worn by people of all genders and ages. Today across the world Levis has strong presence and customer acceptance.

Book- Denim: From Cowboys to Catwalks, by Paul Trynka
Website- www.levistrauss.com

Monday, October 12, 2015


Fashion style and trends are always directly related to the uniqueness, glamorous. Everyone wants to look different from crowd. To have this look they don’t mind to purchase expensive clothes. If I would ask you, What is the most expensive materials (for your garments), your answer will start from cotton , georgette, chiffon, crepe to silk, what next? Yes it is leather…Here I have The best leather skirts for Fall winter 2015-2016( from the different brands according to fashion forecast ) Yesss..  Fall Winter 2015-16 must-have leather skirts. Mini, midi or maxi, these are  the perfect piece that will make your outfit special. If you have a feminine and chic look in mind, my  suggestion is to match it with a denim or solid color shirt. If, instead, the girly style is not your thing, total leather will be the coolest match. Here is the colors and lengths for you to make you special. I have picked the favorite ones, now it’s your turn!


























Tuesday, October 6, 2015


This blog post is the answer to the questions like; how many types of mannequins and dress forms are available? What is the difference between mannequins, dress form, dummy, and life size mannequins? What are the alternatives available for mannequins? How to select the right kind of mannequins for your store? 

Mannequins and dress forms are different from each other. Dress forms or dummy are made with a specific body measurement, while mannequins are the stylized and exaggerated version of human anatomy. In other word we can say;
MANNEQUINS-A life size full or partial representation of the human body, used for the fitting or displaying clothes; where as a dummy- A jointed model of the human body used by artists, especially to demonstrate the arrangement of drapery. Also, called lay figure. Dummy is based on the actual body measurement.
 We can categorize all mannequins into three categories, and they are;

1. Realistic Mannequins

a. Life size mannequins b. Featured mannequins

2. Semi realistic Mannequins

a. Soft sculpted figures b) Articulated Artistic figures

3. Abstract Mannequins

a. Headless mannequins b) Three quarter c) Stylize mannequins

Realistic Mannequins
It looks like  natural, more true to life, less animated, and more identifiable as the people who shop the stores, Features are highlighted.
Well made up and proportioned to wear a particular size and well positioned to show off a certain group or style or merchandise

Semi realistic Mannequins
Mannequins proportioned and sculpted like realistic mannequins but with makeup that is neither natural nor realistic, but more decorative or stylized.
The hair may be part of the sculpture. It may not be changed, replaced or restyled.

Abstract Mannequins
Represents the ultimate in style and decoration used to create an overall effect without natural lines and proportions.
The features and specific details like fingernails, elbows, musculature are rarely sculpted.It is the most exaggerated version of mannequins.  
Frequently finished in white or black or sprayed in a color to match an interior design scheme.
Less expensive to maintain as hairstyle and make up do not change.
Headless Mannequins
It is also a type of stylized or abstract mannequins.
A headless mannequin has a full size or semi realistic body with arms and legs but no head.
It may be standing/sitting or reclining but offers no personality or image.
Works well in a window where height is a problem.
Since, there is no head, makeup, or wig this type of form is considerably cheaper than realistic mannequins.

The  Alternatives to Mannequins

Three quarter forms
Body form
Soft sculpted figures
Articulated Artistic figures
Dress Forms and suit Form
Three-Quarter Forms

It is a three-dimensional representation of a part or  the human anatomy, such as the torso, the bust, or the area from shoulder to waist or form hips to ankles.
Has an adjustable rod (located beneath the form or in the butt) and a weighted base.

Soft-sculpted Figures
This is a life size doll male, female, or children of all ages and are available covered in black, dark brown or off- white, jersey like fabric with little or no facial details.
The skeleton is a soft, spongy, foam filler that holds its shape inside the jersey “skin”.

Selection of a Mannequin
Below are the criteria & objectives behind the selection of Mannequins:-
Mannequins selection should be based on the target customer personality and store image, it should also selected according to sizing dimensions. One should check the poses to see to match different style of apparels. If different postures are possible to show. Skin tones should complement the types of clothing the mannequins will display.
Where Mannequins can and should be used in
Theme areas
Main aisle presentation
Window display
Wherever mannequins are used, they should be appropriate for the segment of the population they are meant to represent.
Importance of using Mannequin
It is the most popular presentation tool and store’s most valuable asset. It is designed to express an individual’s personality and attitude. Mannequins are built in a variety of human forms, they can trigger customer’s imaginations, causing them to visualize themselves wearing the merchandise.
Can be completely accessorized to provide a total look.
Can be used single or in groups. Stores use them in groups to strengthen specific fashion statements.
It is a “silent salesperson”, speaking the clearest fashion message.

Articulated Artistic Figures
These life sized figures are based on the small wooden miniatures used by artists and designers to get correct anatomical proportions and poses for figures drawing when a live model is not available.
Movable joints can be swiveled or turned into new positions. They are usually made of wood or white plastic.
Dress Forms and Suit Forms
The old metal basket and roll around, cast iron base is often reproduced today to look as it did a century ago.
To enhance the “old-fashioned”, tailored, crafted and designer look of the garment.
The dress form actually provides an image to the garment.

Steps of Dressing a Mannequin
Arrange for clothing of the correct size.
When more than one mannequin is used in a display; the clothing being shown is coordinated.
Coordination can be either rigorous ensuring that the clothing colors, shapes are compatible.
Or move flexible, using alternating colors for separates navy blazer and white slacks for one model, white blazer and navy slacks for another.

Wigs: different wigs add some variety to the presentation change in appearance.
Hairstyles should be compatible to what the customers wear.
Hard wig cannot be restyled suited to semi realistic or highly styled mannequins and soft wigs: softness of natural hair and can be combed and brushed.
Eyes are also movable and be directed in the suitable direction.